Kenya’s Gross Domestic Product (GDP) growth is projected at between 4.8 per cent and 5.2 per cent.
This is according to a new Ipsos Executive Outlook in a report dubbed ‘Kenya 2026: PESTEL Outlook and Sector Implications’.
According to the report, Kenya is to remain among Africa’s most attractive growth markets but only for businesses that adapt to a new era defined by affordability, legitimacy, and digital transformation.
“Kenya’s growth story endures, but only for those who bet on adaptation,” the report states.
The report also names fintech, energy transition, FMCG, telecommunications, and healthcare as sectors expected to thrive, with a countdown of slightly over a year to the polls.
Emerging risks expected include policy legitimacy gaps and climate shocks, the report foresees.