Working Kenyans are showing signs of financial recovery, with improved financial satisfaction in 2025 and 7 in 10 expecting their situation to get better in the next six months.
This optimism is being driven by rising incomes and an increase in side businesses and entrepreneurship.
However, many households are still under pressure from the high cost of living. A significant number of Kenyans remain financially stressed, with some forced to borrow or cut expenses to make ends meet.
Income security and managing daily costs continue to be the biggest concerns for most workers.